Because those in AI Transformations don't need more noise, we need better signals. And the clarity to stop doing what no longer serves.
The format
Every voice brings one signal worth watching and one subtraction worth making. Host Sam Rogers and a rotating cohost each bring their own. A guest brings a third. Sam closes with synthesis.
Editorial. Precise about what matters. Ruthless about what does not. Guests are practitioners who have shipped something into production and seen it break.
Where to watch and listen
For
Founders, operators, and AI buyers navigating a market that moves faster than they can read about it.
Host and cohosts
Sam Rogers hosts. Sam also founded PAICE.work.
Rotating cohosts: Lee Rodrigues (R&P Consulting), Markus Bernhardt, PhD (Endeavor Intelligence), and a wildcard slot per month.
Sponsor a segment
Every episode runs one sponsor segment. Three tiers: paid external, cohost-controlled, and house. For sponsor inquiries: hey@sigsub.show.