Signals & Subtractions
A weekly livestreaming show, podcast, and newsletter for people deciding what their organization should do with AI, and what it should stop doing.
Everyone has a list of what to adopt. We help you make the list of what to drop, and provide new actionable assets with every episode.
The latest choice
Start with the choice an accountable operator has to make, then hear what changed for people doing the work and what stopped making sense.
Latest episode · Episode 17 · 2026-10-23
Scared of All the Wrong Things
A choice this episode can help withWhich AI risk are you planning around: the unmeasurable one, or the dated one?
Nobody can measure the odds of AI doom. Legal risk we can count, and most of it has a date.
More choices from the show
Episode 16 · 2026-10-16 · 26 min
Which tool are you loyal to, and what evidence says it makes the result better?
Loyal to the Result, Not the Tool
Lee Rodrigues
Episode 15 · 2026-10-09 · 27 min
What do you actually want from the decision you are sitting on?
You Have Data. Why Can't You Decide?
Michelle Florendo
Episode 14 · 2026-10-02 · 30 min
Which handoff in your organization exists only because the work used to need a team?
My Agents Can't Delete
Limited Edition Jonathan
Episode 13 · 2026-09-25 · 30 min
Who set the AI defaults everyone else in your organization inherits?
The Defaults Your Power Users Set
Markus Bernhardt
Keep the next choice in view
The Sunday newsletter carries one signal, one subtraction, and one analogy from the week. It stands on its own and points back to the episode when you want the full conversation.
Free on Substack, no account needed. Already on LinkedIn? Subscribe there.
What ships each week
Watch the conversation happen and ask questions live. The recording is shared until the episode is released.
The show, edited. On YouTube, Substack, Apple Podcasts, Spotify, and every podcast app.
The method from the episode, as one page you can run. Ships with the episode.
One signal, one subtraction, one analogy. Five minutes, no video required.
How it works
Every episode carries at least two signals worth watching and two subtractions worth making. Who brings them depends on who is at the table: a guest and a rotating cohost bring one each, and when a seat is empty host Sam Rogers brings his own. The host closes by connecting the argument across the conversation. Guests are practitioners who have shipped something into production and seen it break.
A signal is something you are tracking right now: specific, recent, first-person. A subtraction is something you have decided to stop, kill, or refuse to engage with. Naming both, every week, is the whole discipline. Find your own with the same method cohosts and guests use, or read the top 20 pairs from a year of practice.
We spend every week arguing that AI works when the work around it is legible. So this site publishes its own facts that way, in the open: briefs written for models, structured data, a static API, and an MCP server you can run in one line. See what we publish for machines.
Host and cohosts
Sam Rogers hosts every episode, and brings his own signal and subtraction whenever a seat at the table is open. Sam also founded PAICE.work and Snap Synapse.
The cohost seat rotates and is not filled every week. Additional cohosts are announced as the roster locks. Meet the cohosts.
Sam Rogers
Host
Lee Rodrigues
R&P Associates
JD Dillon
LearnGeek
Markus Bernhardt
Endeavor Intelligence
Sponsor a segment
One product, one clear read, in front of operators and AI buyers who came to think rather than to scroll. How sponsoring works, or write to sponsors@sigsub.show.